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Nouvelle stratégie média pour Bébé Confort

mardi 03 février 2015
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La marque de puériculture Bébé Confort (Groupe Dorel – Cholet) fait évoluer sa stratégie média en 2015 en choisissant la TV ainsi que le digital pour une présence annuelle soutenue. Un film réalisé par l’agence nantaise LM Y&R sera présent en amont et en aval des « Maternelles » sur France 5 toute l’année. Il sera également diffusé en replay sur les sites de TF1, M6, Les Maternelles, Doctissimo, Magicmaman et bénéficiera d’une campagne YouTube. Cette prise de parole s’accompagne d’une nouvelle signature de marque : « Bébé Confort. Complice de votre nouvelle vie ».

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