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Penser sa stratégie de contenu comme une (bonne) série TV

vendredi 31 janvier 2014
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Source : Journal du Net. Et si l’on pensait notre stratégie de contenu comme une (bonne) série télé ? « Content is king ! » clament maintenant les directions marketing. Encore faut-il inscrire dans la durée cette production. Un exercice à risque pour les entreprises. Comment construire une stratégie de contenu durable ? Peut-être en se tournant vers nos séries télé préférées… Lire l’article Journal du Net

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