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Un poisson nommé Plancoët - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Conseil / Marque / Un poisson nommé Plancoët
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Un poisson nommé Plancoët

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La nouvelle a généré des centaines de partages et presque autant de commentaires sur Facebook. La célèbre eau minérale de Plancoët (22) a indiqué, sur ses réseaux sociaux, avoir fait appel à un groupe d’artistes bretons pour habiller quatre phares bretons aux couleurs de Plancoët Intense pour fêter le lancement de sa nouvelle bouteille, disponible désormais en format 1 litre. Opération rendue possible par l’apllication sur les monuments d’une peinture « thermochromique » qui n’apparaîtra que lorsqu’il pleut. SI la ficelle était un peu grosse, certains internautes ont tout de même mordu à l’hameçon et n’ont pas flairé le poisson d’avril, dévoilé par la marque quelques heures plus tard. Le dispositif, imaginé par l’agence bretonne Rivacom, a en tout cas atteint son objectif : mettre en lumière la nouvelle bouteille de Plancoët, pour sa part bien réelle.

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