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Première campagne pour MBA Mutuelle

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mbamutlogoMBA Mutuelle (anciennement « Radiance Groupe Humanis Ouest ») prend la parole pour la première fois, accompagnée par Publicis Activ et Starcom Rennes (agence média). Un plan media deployé fin mai qui comprend affichage, presse et digital sur le territoire de la mutuelle : Basse Normandie, Bretagne, Pays de Loire et Poitou-Charentes. Une seconde prise de parole aura lieu en septembre.

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