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Publicis Activ fait le bilan du « Printemps des Poissons » - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Publicis Activ fait le bilan du « Printemps des Poissons »

lundi 16 juin 2014
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Publicis Activ (Ouest) vient de boucler l’opération « Le Printemps des Poissons » pour Pavilllon France, marque de l’interprofessionnelle qui regroupe toute la filière de la pêche. Le dispositif a été porté par une opération multi-canal combinant un plan TV (TF1, France TV, spot a découvrir ici), un plan média digital (6Play, Cuisine AZ, RTB), 6000 PLV pour la GMS et les points de vente indépendants, une animation sur le site web www.pavillonfrance.fr et auprès de la communauté Facebook (116 000 fans). Bilan : 15 M de contacts publicitaires via le web, 22 000 fans supplémentaires sur la page Facebook en 3 semaines, plus de 7600 participations SMS, et autour de 6500 flash de QR codes.

 

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