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Publicis Activ avec TUI France

mercredi 22 janvier 2020

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Publicis Activ, en collaboration avec l’agence média Arena, imagine pour TUI France une nouvelle campagne dédiée aux « vacances que les Français rêveraient de vivre ». En famille, entre ami(e)s, seul(e) ou à deux, Publicis Activ met en scène les destinations rêvées de tous pour inviter les Français au voyage. Un vaste dispositif TV, radio et VOL de 4 semaines sur les grands media nationaux (TF1, France TV, M6, Europe 1, France Inter, RFM, RTL, RTL2 et RMC, Orange, Youtube…). L’occasion de promouvoir la diversité des offres vacances (Tui & Club Marmara, Tui & Club Lookéa, Tui & Circuits Nouvelles Frontières) et faire vivre la promesse de marque : « Quelles que soient mes envies de voyage, c’est TUI ».