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Retail. Une nouvelle enseigne multistore pour Beaumanoir

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Le_Concept_Vibs_0Le Groupe Beaumanoir (Saint-Malo) lance Vib’s, une nouvelle enseigne multistore qui réunit sous un même toit les marques Cache Cache, Bonobo et Bréal. 150 magasins seront présents dans l’Hexagone d’ici la fin de l’été 2016. « Vib’s mise sur la complémentarité des marques, tout en proposant tout un éventail de services client tournés vers le digital », précise Jérôme Drianno, directeur du pôle regroupant Cache Cache, Bonobo et Bréal. Au menu : Wifi gratuit et illimité, extension de gamme avec la mise à disposition de tablettes permettant de commander en ligne un article qui pourrait manquer en magasin, E-réservation, Click & Collect, Technologie RFID pour des stocks toujours plus optimisés… Vib’s représentera par ailleurs le principal vecteur de développement à l’international pour le groupe malouin, notamment en Europe, au Moyen-Orient et en Afrique.

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