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Rue Prémion pour VM Matériaux

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couverture.liaison.vm.materiauxLe groupe vendéen VM Matériaux vient de rénover la formule de son journal interne Liaison, en collaboration avec l’agence nantaise Rue Prémion. De 16 pages A4, ce quadrimestriel est passé à 12 pages tabloïd, avec une formule redynamisée par l’image et le graphisme (réalisation : agence Ponctuation) –  et par un recalage du rubriquage et des styles d’écriture. Rue Prémion, créée en 1996 et pilotée par Philippe Le Boulanger, est une agence de communication spécialisée dans la stratégie éditoriale (615 K€de CA en 2014). Références : Région des Pays de la Loire, Ville de Nantes et Nantes Métropole, Système U Ouest, Caisse d’Épargne Bretagne Pays de la Loire, Grand Port maritime, Veolia, conseil général d’Ille et Vilaine… www.ruepremion.fr

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