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Saint-Nazaire fait appel au duo Métalobil / Souple - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Saint-Nazaire fait appel au duo Métalobil / Souple

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Logo-métalobil_optlogo_soupleLa ville de Saint-Nazaire a retenu après appel d’offres le groupement Métalobil (Nantes) / Souple (Paris) pour une mission qui associe marketing, scénographie et design urbain. L’agence parisienne intervient dans les aspects de positionnement marketing (identité marchande du centre-ville) et Métalobil sur la partie design d’espaces. « Nous allons faire des propositions d’aménagement d’espaces et de marqueurs urbains (mobiliers, signalétique…), explique Lola Niccolaî, chargée du développement chez Métalobil. Cela donnera lieu dans un second temps à un appel d’offres portant sur la construction de ces aménagements. » Fondée en 2004 à Nantes par Freddy Bernard et Matthieu Lebot, Métalobil est une entreprise de création, conception et fabrication d’objets dans les domaines du design d’espace : agencements spéciaux, machines poétiques, mobilier, scénographie, signalétique… www.metalobil.fr

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