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Savéol affirme sa marque - Com&Médias l'actualité de la communication, du marketing, du digital et des médias

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Savéol affirme sa marque

mercredi 18 mars 2020

decoration

Après 6 années de campagnes produit, la coopérative maraichère bretonne Savéol (siège à Plougastel Daoulas) réalise sa première campagne de marque en TV (réalisation : LMWR). Tournée en Finistère, elle met en scène consommateurs et familles de maraîchers. Une occasion pour Savéol de faire connaître au plus grand nombre son origine coopérative et ses initiatives concrètes en matière de protection des cultures et de respect de l’environnement. Un format 30″ et des formats 12″ sont diffusés depuis le 9 mars au cœur des saisons de commercialisation de la fraise puis des tomates, avec en guest-star le premier emballage 100 % carton et recyclable dévoilé au salon de l’agriculture.