Deprecated: Creation of dynamic property wpdb::$categories is deprecated in /var/www/cm_dev/wp-includes/wp-db.php on line 760

Deprecated: Creation of dynamic property wpdb::$post2cat is deprecated in /var/www/cm_dev/wp-includes/wp-db.php on line 760

Deprecated: Creation of dynamic property wpdb::$link2cat is deprecated in /var/www/cm_dev/wp-includes/wp-db.php on line 760

Deprecated: Creation of dynamic property acf::$settings is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/acf.php on line 57

Deprecated: Creation of dynamic property acf_input::$admin_enqueue_scripts is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/input.php on line 26

Deprecated: Creation of dynamic property acf_input::$admin_head is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/input.php on line 27

Deprecated: Creation of dynamic property acf_input::$admin_footer is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/input.php on line 28

Deprecated: Creation of dynamic property acf_input::$enqueued is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/input.php on line 29

Deprecated: Creation of dynamic property acf_input::$data is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/input.php on line 30

Deprecated: Creation of dynamic property acf::$input is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/input.php on line 331

Deprecated: Creation of dynamic property acf_validation::$errors is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/validation.php on line 26

Deprecated: Creation of dynamic property acf::$validation is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/validation.php on line 330

Deprecated: Creation of dynamic property acf_loop::$loops is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/loop.php on line 26

Deprecated: Creation of dynamic property acf::$loop is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/core/loop.php on line 249

Deprecated: Creation of dynamic property acf_form_widget::$preview_values is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/forms/widget.php on line 34

Deprecated: Creation of dynamic property acf_form_widget::$preview_reference is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/forms/widget.php on line 35

Deprecated: Creation of dynamic property acf_form_widget::$preview_errors is deprecated in /var/www/cm_dev/wp-content/plugins/OLDadvanced-custom-fields-pro/forms/widget.php on line 36
Second écran. Sodebo en campagne synchronisée TV / social / web - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
rouge
orange
marron
vert
bleu
Accueil / Conseil / Marque / Second écran. Sodebo en campagne synchronisée TV / social / web
Conseil / Marque decoration decoration

Second écran. Sodebo en campagne synchronisée TV / social / web

decoration

BAG_PouCurPour le lancement de « BAG » (Brigade Ailée du Goût), sa dernière innovation, Sodebo (Saint-Georges de Montaigu – 85) déploie une campagne encore inédite en France qui synchronise le spot TV et Web au même moment. Objectif de ce dispositif : valoriser le contenu sur plusieurs écrans et augmenter l’impact de la campagne audiovisuelle. Pendant quatre semaines, entre le 28 mai et le 22 juin, les spots publicitaires de Sodebo diffusés en prime time (20h00 à 23h30) sont proposés simultanément à la télé et sur le deuxième écran. Pour cela, les émissions génératrices d’interactivité sociale seront tout d’abord identifiées, puis la publicité sera adaptée et intégrée au sein du fil d’actualité des internautes qui interagissent avec les émissions sur Facebook. Le traiteur vendéen est accompagné sur ce dispositif par Havas Média et ses filiales Socialyse et Affiperf.

Tous les articles