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Accueil / Conseil / Marque / SoHo relifte Carabreizh
Conseil / Marque decoration decoration

SoHo relifte Carabreizh

decoration

mtg-pot_sachet_squeezer_grandsCarabreizh (Landévant – 56) a confié l’ensemble de sa stratégie de marque à l’agence quimpéroise SoHo. L’accompagnement comprend la réalisation d’un audit et une réflexion sur le positionnement et la construction de la plateforme de marque. « La refonte du packaging vient de donner naissance a une gamme reliftée à la fois gourmande et moderne : L’Authentique Carabreizh. Nous travaillons actuellement sur l’activation de la marque à travers la création d’un Concept Store de 400 m2 » précise gaétane Launay. SoHo (ex agence Dausset) reprise en 2012 par Gaëtane Launay compte 6 salariés. La structure travaille pour les secteurs de l’agroalimentaire et l’agriculture, tourisme / culture et développe également un portefeuille « industriel ». www.so-ho.fr

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