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Terreal choisit GingerMinds

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Page d'accueil site corporate Terreal_optTerreal (siège à Suresnes – 92), acteur majeur des matériaux de construction, leader mondial de la terre cuite autour de 4 métiers : couverture (tuiles), structure (briques), façade, décoration (400 M€ de CA – 2700 collaborateurs), a choisi GingerMinds (Nantes) pour la refonte de son écosystème digital en France et à l’international (22 sites : corporate, activités/métiers, évènementiel, filiale…). L’objectif est de « fluidifier et de simplifier les parcours des différentes cibles concernées : prescripteurs (architectes, économistes, …), négoces/distributeurs, entreprises de la construction, maitres d’œuvre, artisans… » Cette refonte du site corporate a également permis d’installer la nouvelle identité du groupe et une nouvelle signature : « Terreal, terre de votre imagination ». GingerMinds étoffe ainsi ses références dans le secteur du bâtiment : l’agence accompagnant déjà de nombreux acteurs comme Saint Gobain Distribution (Point.P, Cédéo, Dispano, SFIC, …), Peintures Tollens, groupe Nicoll, Weber Saint Gobain, Tanguy Matériaux, Akéna Vérandas, KparK… www.gingerminds.fr

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