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The Links pilote la campagne d'Apréva mutuelle

decoration

Apréva mutuelle, qui couvre le territoire du Nord – Pas-de-Calais et de la Picardie, a confié à l’agence The Links (Nantes) la conception de sa nouvelle plateforme de marque. Pour l’occasion, Apréva mutuelle a pris la parole à partir du 15 septembre au travers d’une campagne média incluant des insertions presse, des spots TV et radio, de l’affichage. La plateforme de marque met en scène plusieurs mascottes, les Bienveillants, qui interviennent avec prévenance auprès des adhérents qu’ils soient des particuliers, des entreprises ou des artisans. Ils seront à l’antenne en radio mais également sur les TV locales (Wéo, Opal TV et France 3 Nord Pas-de-Calais) dans un sport de 30 secondes réalisé par The Links. Ils seront par ailleurs visibles sur des 4×3, dans des insertions en presse régionale et dans une campagne display.

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