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Thermomix, nouvelle star de Youtube

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Après s’être attaqué au « très cher » Crédit Mutuel en 2013, l’humoriste nantais Kenny Martineau récidive sur les réseaux sociaux avec un film sur le célèbre robot Thermomix, marque du groupe allemand Vorwerk, dont le siège français est basé à Nantes. Vidéo déjantée qui appuie sur le caractère « multi-fonctionnel » du robot, y compris pour des usages qui nous avaient échappé : défibrilateur, chasseur de zombies… « Pas un placement de produit, ni une vidéo sponsorisée » promet l’humoriste, mais l’histoire ne dit pas si Vorwerk profitera de cette visibilité pour l’intégrer dans sa stratégie de communication.

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