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Un nouveau compte « retail » pour Ginger Minds

vendredi 04 juillet 2014
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L’agence de communication interactive Ginger Minds (Nantes) remporte la compétition pour la création du site marque « WAY by IKKS » (vêtements et accessoires), la nouvelle marque d’IKKS destinée aux 10-15 ans. Le dispositif digital mettra en scène la marque, ses produits dans un « univers porté par une stratégie de contenus et interactive destinée à fédérer cette cible particulière des pré-ados ». L’agence renforce ainsi son expertise sectorielle « retail » acquise auprès de comptes tels que Monsieur Meuble, Atol Les Opticiens, Planet Sushi, Point.P…

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