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Accueil / Conseil / Marque / Un vélo contre de la pub
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Un vélo contre de la pub

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velo-publicitaire-paris-lyon-bordeaux-nantes-lille_optEcovélo, marque portée par la société nantaise Human Concept (Sébastien Bourbousson), généralise son offre de vélos publicitaires à destination des étudiants. Après avoir effectué la première expérience du genre à la rentrée scolaire 2015 pour des grands comptes comme Deloitte, Cadremploi, MétéoJob, ou encore le CNAM et l’INSA, Écovélo décide de déployer beaucoup plus largement son concept : plusieurs centaines d’étudiants vont ainsi se voir offrir des vélos haut de gamme s’ils acceptent d’arborer de la publicité sur les enjoliveurs de leurs roues. La seule condition est d’utiliser l’application smartphone écovélo© qui permet de vérifier que le vélo a bien été stationné régulièrement sur les campus et au coeur de la vie étudiante. La société, qui a lancé ses offres commerciales en 2015, a déjà lévé près de 300 K€ auprès d’investisseurs. Elle proposera sa première offre nationale à l’occasion de la Coupe d’Europe de Football dans 14 villes de France (1400 vélos publicitaires). http://regie.ecovelo.com

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