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Une nouvelle marque pour le Groupe Royer - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Accueil / Conseil / Marque / Une nouvelle marque pour le Groupe Royer
Conseil / Marque decoration decoration

Une nouvelle marque pour le Groupe Royer

decoration

Hush_Puppies_logoLe spécialiste du négoce de chaussures (basé en Ille et Vilaine) sera désormais en charge de la distribution de la marque Hush Puppies – propriété de l’Américain Wolverine World wide – pour la France et la Suisse. Cette licence est désormais intégrée au pôle Junior, Mode, Retail du groupe. Cet accord, qui porte sur le design, la fabrication et la distribution, a notamment pour objectif d’étendre le nombre de points de vente : 250 pour la première année et 450 en 2017. Pour les deux premières saisons, les produits vendus seront issus de la collection américaine. A partir du printemps 2017, 80 % des collections seront réalisées par le Groupe Royer.

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