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Vendée. Paso Traiteur en TV

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L’annonceur vendéen Paso Traiteur, leader des pains apéritifs traiteur (préfous, mini-burgers…) en grande distribution, a lancé le 7 mai sa toute nouvelle campagne de publicité à la télévision (réalisation : L’atelier digital / agence média : Middle Bo). Le concept ? Décrire ce que l’on aurait montré si on avait pu le tourner en utilisant l’imagination et le son : “En temps normal chez Paso, on vous aurait montré… Mais on vous laisse imaginer”.

Le dispositif média mis en place comprend un spot motion design de 20 secondes diffusé à partir du 7 mai 2020 sur les plateformes de replay en IPTV de TF1 et de M6 via la diffusion sur box pendant quatre semaines consécutives avec plus de 3 500 000 impressions délivrées. Youtube, Instagram et Facebook intègrent quant à eux la stratégie digitale de la campagne. 

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