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Windreport aux commandes de la plateforme « sport » de Sojasun

decoration

10349949_293396294175621_2153446944486565986_nL’agence nantaise Windreport (Yannick Perrigot) a lancé avant l’été la toute nouvelle plateforme « sport » de Sojasun : « Les Athlètes du Bien-être ». A travers la mise en place de ce « brand content », la marque du groupe Triballat Noyal (35) souhaite « encourager et récompenser la pratique sportive, quelle qu’elle soit ». Les Athlètes du Bien-être by Sojasun s’adresse donc à toutes les personnes, sportifs confirmés ou amateurs, mais aussi à toutes celles et ceux qui croient à l’équation « sport + plaisir + nutrition = bien-être ». La plateforme sera aussi l’occasion de suivre l’actualité des sportifs et des clubs que la marque soutient. Pour l’instant uniquement communautaire (sur Facebook), la plateforme sera aussi présente sous la forme d’un site web dans quelques semaines.

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