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Windreport pilote la course virtuelle de Macif - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Windreport pilote la course virtuelle de Macif

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macifraceDans le cadre de la Route du Rhum – Destination Guadeloupe, le groupe Macif, sponsor de François Gabart, a lancé avec l’agence nantaise Windreport une opération sur le réseau social Twitter, baptisée « #MacifRace, la course aux # ». Cette première course virtuelle en 140 signes permet à chaque utilisateur de Twitter de lancer un bateau virtuel sur l’Atlantique et d’interagir avec d’autres joueurs. Le principe : avancer sur l’océan en publiant des tweets contenant le hashtag #MacifRace. Le jeu a permis de doper la visibilité de Macif sur Twitter : plus de 4000 mentions et près de 300 participants le jeudi 30 octobre, jour de la première opération #MacifRace. Une deuxième course se déroule entre le mardi 4 et le jeudi 6 novembre. www.macifcourseaularge.com/MacifRace

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