\u00ab valide la pertinence de la plateforme Mimbi pour aider les marques \u00e0 mesurer le retour sur investissement de leurs campagnes publicitaires sur les sites e-commerce \u00bb<\/em>, dixit Micka\u00ebl Froger, co-fondateur de Mimbi. <\/p>\n\n\n\nAppuy\u00e9 par l\u2019ancien patron de Cdiscount<\/h2>\n\n\n\n
L\u2019entrepreneur est connu pour avoir cr\u00e9\u00e9 en 2009 Lengow, \u00e9diteur de solutions e-commerce figurant parmi les fleurons de l\u2019\u00e9cosyst\u00e8me num\u00e9rique nantais. Soci\u00e9t\u00e9 c\u00e9d\u00e9e au fonds am\u00e9ricain Marlin Equity Partners en 2021. Pour lancer Mimbi, il s\u2019est associ\u00e9 avec l’ex-directeur marketing puis directeur strat\u00e9gie de Lengow, Fr\u00e9d\u00e9ric Cl\u00e9ment. La jeune pousse pourra aussi s’appuyer sur Emmanuel Grenier, ancien PDG de Cdiscount, annonc\u00e9 au conseil de direction de Mimbi.<\/p>\n\n\n\n
\u00ab\u00a0Ce financement acc\u00e9l\u00e9rera le d\u00e9veloppement de nos produits, nous permettra d’\u00e9largir notre \u00e9quipe et d’acc\u00e9l\u00e9rer notre strat\u00e9gie de mise sur le march\u00e9\u00a0\u00bb<\/em>, i<\/mark>ndique Micka\u00ebl Froger.<\/mark>
Via une plateforme SAAS, Mimbi doit permettre entre autres d’organiser ses donn\u00e9es (catalogue produits, chiffre de ventes\u2026) et d\u2019obtenir des recommandations pour optimiser les performances de ses campagnes de pub. \u00abAvec une croissance estim\u00e9 \u00e0 20%<\/em> par an, le march\u00e9 du retail m\u00e9dia devrait atteindre 125,7 milliards de dollars en 2023 et d\u00e9passer les investissement<\/em>s en pub TV, selon le groupe M\u00a0\u00bb <\/em>, avance la direction de Mimbi.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Fond\u00e9e en 2023, la start-up nantaise Mimbi annonce avoir d\u00e9j\u00e0 lev\u00e9 1,5 million d’euros en pr\u00e9-amor\u00e7age. Un tour de table […]<\/p>\n","protected":false},"author":3407,"featured_media":274058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,27,15,29],"tags":[],"yoast_head":"\n
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