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{"id":860,"date":"2013-12-18T13:00:35","date_gmt":"2013-12-18T12:00:35","guid":{"rendered":"https:\/\/www.cometmedias.com\/V2\/?p=860"},"modified":"2013-12-18T13:00:35","modified_gmt":"2013-12-18T12:00:35","slug":"pourquoi-la-remuneration-des-agences-est-si-faible","status":"publish","type":"post","link":"https:\/\/cm-dev.enjoyb.fr\/pourquoi-la-remuneration-des-agences-est-si-faible\/","title":{"rendered":"Quid de la r\u00e9mun\u00e9ration des agences ?"},"content":{"rendered":"En 2011 et 2012, Com&M\u00e9dias avait men\u00e9 une enqu\u00eate sur la sant\u00e9 financi\u00e8re des agences conseil de l’Ouest. Les deux volets de cette \u00e9tude avaient mis en lumi\u00e8re la d\u00e9gringolade de la rentabilit\u00e9 du secteur. Aujourd’hui, l’AACC dresse son constat dans les colonnes des Echos. Entre 2008 et 2012, la r\u00e9mun\u00e9ration des agences publicitaires a globalement baiss\u00e9 de 7,8\u00a0%. Pour Vincent Leclabart, pr\u00e9sident de l\u2019AACC (Association des agences conseil en communication) \u00ab entre 2008 et 2012, la r\u00e9mun\u00e9ration des agences a baiss\u00e9 de 7,8\u00a0%. A un moment donn\u00e9, ce d\u00e9s\u00e9quilibre se traduira soit par un mauvais service global, soit par des d\u00e9faillances d\u2019entreprises \u00bb.<\/p>\n
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En 2011 et 2012, Com&M\u00e9dias avait men\u00e9 une enqu\u00eate sur la sant\u00e9 financi\u00e8re des agences conseil de l’Ouest. Les deux […]<\/p>\n","protected":false},"author":140978234,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,27,41,15,29],"tags":[],"yoast_head":"\n
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