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Yves Rocher habille les vélos rennais

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280px-Station_LE_vélo_STAR_Charles_de_Gaulle_2A partir du 1er Mars 2016, les 900 « Vélos Stars » de Rennes se parent des couleurs de la marque bretonne. Chaque jour ce sont plus de 8 000 kilomètres qui sont parcourus dans Rennes sur ces vélos en libre service, soit sur une année 3 millions de kilomètres, correspondant à 600 tonnes de CO2 évités grâce à ce mode de transport. Yves Rocher est le premier partenaire à s’être engagé auprès d’Ecovélo, la start-up nantaise, chargée par Kéolis, l’exploitant des « Vélos Stars », de trouver des « partenaires impliqués dans le développement durable et la recherche de bien-être ».

A propos d’Ecovélo, lire aussi https://www.cometmedias.com/un-velo-contre-de-la-pub

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