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Yves Rocher inaugure son concept store - Com&Médias l'actualité de la communication, du marketing, du digital et des médias
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Yves Rocher inaugure son concept store

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barYRLe premier Concept Store Yves Rocher (siège à La Gacilly – 56) s’installe symboliquement en lieu et place de la première boutique ouverte dans le monde, en 1969 à Paris, boulevard Haussmann. Conçu par BETC Design, l’objectif premier de ce lieu de 450 m2 sur trois étages est de « célébrer le végétal ». Au menu : Produits de maquillage, de soins, et un « Botanic beauty bar » qui permet de tester les nouveautés. Le premier étage est dédié aux parfums, un savoir-faire qu’Yves Rocher remet en avant depuis un an. Au sous-sol, le concept store comprend également un institut (le Beauty Spa).

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